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James Erickson's Articles in Business

  • The Dental Marketing Ripple Effect
    Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.
  • Want to Attract New Dental Patients? Think About a Referral Contest
    A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?
  • Common Business Card Mistakes - From a Dental Marketing Consultant
    Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.
  • Internal Dental Marketing - Undone Treatment... Done
    You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.
  • Top 10 Reasons Your Dental Patients Don't Come Back, or Come at All
    Here are the top 10 "killers" of patient attraction and retention. Read this carefully and learn a thing or two about what you might need to do differently in your own dental practice.

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