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Rich Site Summary(RSS) tutorials Article about RSS technology. RSS stands for 'Really Simple Syndication'. RSS is a special format based on XML, which was first used to unite headers with web content. In fact, RSS feeds are XML files containing data according to the RSS specification, and usually located on a website. Once info about each item is in RSS format, an RSS-aware tool can check the channel for changes and react to the changes in an appropriate way. RSS as introduced by Netscape Inc. In 1999 then later abandoned in 2002 stood for 'Rich Site Summary'. RSS is becoming increasing popular. Moreover, Really Simple Syndication is a free and easy way to promote website. Special computer programs called 'RSS readers' have been developed that automatically access the RSS feeds of websites.