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Melih Oztalay's Articles in Strategic Planning

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Stop Making Plans; Start Making Decisions Is strategic planning completely useless? That was the question the CEO of a global manufacturer recently asked himself. Two years earlier, he launched an ambitious overhaul of the company's planning process. The old approach, which required business-unit heads to make regular presentations to the firm's executive committee, had broken down entirely. Business Strategy - Decisions Without Blinders By the time Merck withdrew Vioxx from the market in September 2004 out of concern that the pain relief drug was causing heart attacks and strokes, more than 100 million prescriptions for it had been filled in the United States alone.